American Heritage Girls Brand Portal
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Faith  |  Service  |  Fun

A safe, Holy Spirit-filled place for girls to flourish.

This is our brand promise—the standard behind every logo, photo, and word we send out on behalf of American Heritage Girls.

Explore the brand

Our brand is who we are—it's in our advertising, our website, our mailings, and every conversation we have on behalf of American Heritage Girls. The guidelines below help every department use it consistently and effectively.

What makes up the American Heritage Girls Brand

Brand essence

Unfolding.

Every girl discovering and pursuing who God made her to be.

Emotional benefit

A sense of belonging.

Relational metaphor

A gardener.

We tend, we don't force—creating the conditions for each girl to grow.

Brand personality

•  Bold yet Humble
•  Fun yet Competent
•  Gentle but Unapologetic (grace and truth)
•  Caring and Encouraging
•  Resilient and Determined
•  Strong yet Tender
•  Practical yet Hopeful

Brand in action

See more examples
Case study

See how the brand comes together

Browse creative work that shows how our brand assets (voice, color, type, and imagery) come together successfully across print and digital.

View the showcase

Not sure if something's on brand? Ask us.

Contact the design team