American Heritage Girls Brand Portal
Strategy ▾
Brand Platform Messaging Creative Process
Logos ▾
Primary Logos Secondary Logos Usage Guidelines
Design Assets ▾
Colors Fonts Imagery Graphic Elements Design Showcase
Branded Experiences ▾
Print Digital
Events ▾
National Event Booths Volunteer-Led Event Booths
Templates ▾
Stationery Email Signatures Presentations Documents Email Headers/AHGfamily Annoucements QuickTakes
Skip to content
AHG_2_Color_Horizontal_Logo_on_White
Branded Experiences

Digital

Landing pages, email drip campaigns, and other multi-step digital experiences that go beyond a one-time send—all built on HubSpot. This page covers what that looks like and how to start one.

What counts as a digital brand experience

This page covers process for:

  • Landing pages
  • Email drip campaigns
  • Multi-step lead funnels
  • Resource hubs or mini-sites built for a specific initiative
  • Anything involving lead capture, tracking, or a multi-touch sequence

Use the regular Creative Process for any of the following:

  • QuickTakes
  • One-time dedicated emails
  • Single social posts or graphics
  • Anything that's a single send, not a sequence or ongoing page

Where content lives

The AHG website

Forward-facing. Built for the public: prospective families, press, donors, prospective charter organizations. It's not intended for member-only content.

AHGfamily

The primary platform for member-facing information. This is the default for anything aimed at current members.

When AHGfamily can't support what a project needs (e.g., multi-step forms, a drip sequence, gated resources, custom tracking)  that's when it makes sense to build the experience on HubSpot instead, even if the audience is members.

Start with a conversation

Set a meeting with the Content Marketing Manager and the Director of Marketing & Communications to talk through the specific need, the CTAs you want, and what a successful outcome looks like (before any building starts!).

Request a Planning Meeting

Specs to lock in before requesting a quote

Bring these to your Concept Meeting so the design team can nail down the specs in one pass.

Size
Page count
Cover type
Paper stock & finish
Binding type
Quantity
Deadline / in-hands date

Common print products

5x7" Postcards Perfect Bound Books Handbooks 8.5x11" Glossy Flyers Bookmarks Brochures Banners

Before it goes to print

Always request a proof

Catch color, cropping, or typo issues on a proof, not on a full print run you can't take back. *Note that AHG errors found in print often result in a $25/page charge from a printer, so the in-house editing and approval process should be airtight!

Build in extra lead time

Plan for more than the vendor's stated turnaround—shipping and last-minute revisions eat into the timeline fast.

See examples before your meeting

Browse past landing pages and email campaigns in the Design Showcase to get a feel for what's possible.

View the Design Showcase