Design Assets
Colors
These are AHG's approved brand colors, with exact values for print, screen, and spot-color production. Stick to this palette—introducing colors outside of it, even "close" ones, breaks consistency across the brand.
Primary colors
AHG Blue
| PMS | 2945 C |
| CMYK | 99, 65, 2, 1 |
| RGB | 0, 97, 171 |
| HEX | #0061AB |
AHG Red
| PMS | 485 C |
| CMYK | 4, 92, 97, 1 |
| RGB | 226, 59, 40 |
| HEX | #E23B28 |
Accent colors
Use sparingly, in support of the primary blue and red.
Accent Blue
CMYK 69, 20, 2, 0
RGB 61, 164, 215
HEX #3DA4D7
Pale Blue
CMYK 46, 9, 0, 0
RGB 138, 232, 255
HEX #8AE8FF
40% Black
Tint 40% Black
RGB 153, 153, 153
HEX #999999
Yellow
CMYK 3, 15, 84, 0
RGB 249, 210, 70
HEX #F9D246
Secondary palette
For charts, icons, and program-level color coding.
Magenta
CMYK 27, 82, 0, 0
RGB 185, 82, 159
HEX #B9529F
Orange
CMYK 0, 50, 99, 0
RGB 247, 148, 32
HEX #F79420
Green
CMYK 50, 0, 99, 0
RGB 140, 198, 64
HEX #8CC640